Noemi Professional was founded in Germany and named after the creator of Noemi Professional's daughter - Noemi. Since it's launched it's become a best seller world wide for both brow and lash artists and changing the way they do brows.

Anthea, the Director of Noemi Australia and owner of Bella Beauty Professional, saw Noemi Professionals potential and incredible results and instantly knew she had to bring it to Australia! Now Noemi Hybrid Dye has shipped to over 100 countries and continues to grow every single day.